.The Bronica ETR-Si is not what is usually considered a pretty or elegant camera. I suspect in designing the ETR-Si, Bronica chose to go with function over form for nearly every aspect of the camera. That doesn't mean it's not good looking, but it's not the kind of camera you'd regularly see on a list of most sought after film cameras. Those kinds of lists are usually filled with names like Rolleiflex, Hasselblad, Leica, Nikon, etc. Because of this, as well as the fact that of all medium format cameras the 6x4.5 format seems to be the least popular, the Bronica ETR system is currently (IMO) one of the best values in medium format photography.